What’s the difference between profitable businesses that consistently throw money in the bank month after month, and businesses that fail? A huge factor is building a high converting marketing funnel around the customer journey. Learn how to map the customer journey for your own site, or what the customer journey map would look like (if you’re just getting started).
When you’re first starting your online business, it’s all about short-term hacks like cold calling, cold emailing, and affiliate marketing. While these short-term tactics can get you those first few sales, your long-term success will depend on you creating an effective marketing funnel. Learn how to build a powerful one that helps you attract (and retain) customers for the long term.
In this chapter, we’re going to talk about funnel hacking, a quick way to build that marketing funnel by using other funnels have already been proven to work. By using customer journey flows that your competitors have already built, you can get a head start in getting your online business off the ground. And then go back and tweak the funnel later once you’ve got your initial sales.
The traditional sales funnel model is based on the AIDA approach (attention, interest, decision, action). While this formula is a great first step, there are more steps to take to build a funnel that’s truly comprehensive, and takes care of customers throughout the purchase process (and even after the purchase stage). This chapter is dedicated to building a modern-day sales funnel for your online business using a conversion funnel.
The reality is, paid advertising is only getting more expensive, and if there are issues in your funnel, then you’re leaving money on the table. Conversion rate optimization helps you identify those problems in your funnel first, so you can bring in more revenue for every dollar spent on advertising. This chapter takes you through all the latest conversion rate optimization tips, examples, and strategies.
Measuring analytics is an important component of building your online business. If you’ve got solid data in place to assess how you’re doing, you’ll be able to make appropriate adjustments to your sales and marketing funnels. Learn how to configure Google Analytics and get the most out of it.